To celebrate its commitment to using only real ingredients in its food, Chipotle Mexican Grill collaborated with RZA, multi-platinum hip-hop legend and creator and producer of the Wu-Tang Clan, to create SAVOR.WAVS, an immersive digital experience that reinterprets each ingredient in Chipotle’s food as music and responsive visuals.
The Wu-Tang Clan, The Head and The Heart, AWOLNATION and GRiZ created original mixes available on SoundCloud and Spotify.
Bronze_Use of Music Innovation
Shortlist_Use of music Audio
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Conceptual
- Advertising, Branded Content