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Allkinds Content Strategy & Social

Allkinds is a self-care brand for kids. Growing up these days isn’t easy, and Allkinds’ colorful, fun, and engaging world empowers them to discover high-quality personal care, their way. With over 400 products for bath & body, skin, hair, nails, and more, Allkinds makes it easy for kids to embrace self-care habits and feel confident in their own skin. Our team launched Allkinds online in March 2021. I helped craft the content strategy for Allkinds, determining and prioritizing channels, audiences of value, and the content needed to engage them. I also designed templates for social and email campaigns to visually define each channel’s message. ‍ In addition to content strategy, I designed emails, Instagram posts, and Instagram stories from pre-launch through post-launch. Within just a few months, Allkinds’ Instagram following grew from a few hundred pre-launch to 14k. Here is some of the content I designed. See the full case study on my website.

Project Roles
Designer
Company
Practice
Skills
Adobe Illustrator, Figma
Media
Social Media Content
Project Industries
Beauty, Packaged Goods, Retail, Startups
Allkinds Content Strategy & Social
Allkinds Content Strategy & Social
Allkinds Content Strategy & Social
Allkinds Content Strategy & Social