Play New — Nike

Nike wanted to pay homage to the great Hank Aaron as a way to uplift all the faces and bodies playing the game their way. We brought the idea to life by combining the iconic archive audio from Hank’s record 715th home run with young kids recreating the historical moment while breaking rules, stereotypes, and pushing boundaries of baseball in the 21st century, showing that the stories that mattered then matter even more today because they provide a blueprint for change.

Project Roles
Art Director
Art Direction, Conceptual, Brand Strategy, Scripting, Lifestyle, Sports, Fashion
Advertising, Commercials - Broadcast, Social Media Content