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Editorial design and brand guidelines

Working with ServiceNow's branded publishing platform, Workflow, I created an editorial brand and visual guideline for the site. This was to both ensure consistency and to delineate the editorial brand from the core company’s brand. I created detailed header graphic treatments for multiple article types, extending the color palette, establishing inset graphic treatments such as pull quotes, stats, and more, and even created a vector library for textural use across all collage-style hero images.

Project Roles
Animator, Art Director, Designer, Illustrator
Company
ServiceNow
Skills
Adobe Photoshop, Brand Management, Creative Research, Design, Editorial, Technology, After Effects, Art Direction, Figma, Illustration
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Data Visualization, Editorial Designs, Illustrations, Infographics
Project Industries
B2B, Technology, Software
Editorial design and brand guidelines
Editorial design and brand guidelines
Editorial design and brand guidelines
Editorial design and brand guidelines
Editorial design and brand guidelines
Editorial design and brand guidelines
Editorial design and brand guidelines
Editorial design and brand guidelines