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Granny Panties
Granny panties, often considered old fashioned and out of style, needed rebranding for younger women. After doing initial research, I discovered that it was important to reach the target audience by highlighting both comfort and fashion to prove that women can still look and feel sexy in granny panties. I captured confident, happy women through a full ad campaign, both print and digital.
- Project Roles
- Art Director, Artist, Copywriter, Creative Director, Designer, Marketer, Typographer
- Skills
- Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Design, Marketing Strategy
- Media
- Brand Identity, Typography
- Project Industries
- Advertising, Fashion
