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Gentex Corporation - Brand Refresh + Projects

As Gentex builds upon its impressive portfolio of trailblazing tech innovations, they continue to bring Full Circle along for the ride. We work in collaboration with the Gentex marketing team to strategize, concept, write, design, and produce campaigns, commercials, and experiences for all of Gentex brands. In 2018, we embarked on a massive brand strategy and visual execution for subtle sub-brands including Corporate, Investors, and Employment. We also overhauled the Fire, ITM and HomeLink brands to also align with the overall brand vision. The result was a comprehensive brand architecture and unique design approach for everything they do.

Project Roles
Animator, Art Director, Designer, Illustrator
Gentex Corporation
Art Direction, Brand Strategy, Design, Design Strategy
Advertising, Brand Guidelines, Brand Identity, Branding
Project Industries
Automotive, Technology
Gentex Corporation - Brand Refresh + Projects