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GDIT Rebranding

General Dynamics Information Technology (GDIT) is a leading government systems integrator. In 2018 the company acquired IT giant CSRA. Together, the two companies boasted an incredible array of services and experience that needed to be unified under a single brand expression. Interbrand helped in defining the brand strategy, creating the visual and verbal identity, developing brand assets and templates, providing guidance on the website design and supporting the brand launch. When the brand launched on April 4th, 2019, the impact was palpable. After launch, the brand has seen a 358% increase in social media engagement, an average of 105% increase in website traffic, over 5500 new followers on LinkedIn, and 55% increase in careers website traffic.

Project Roles
Designer
Company
Interbrand
Skills
Design, Brand Strategy
Media
Branding
Project Industries
Technology, Government
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding
GDIT Rebranding