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Mitsubishi Outlander Sport Black Edition Launch

We were tasked with coming up with a way to promote the release of the new Outlander Sport Black Edition for Mitsubishi and on a shoestring budget we were able to build out the car to spec and rent a warehouse space to knock out our plan. We had little information about the car before showing up on the build day so I wanted to lean heavily into “Black Edition” and reveal the car out of darkness. We teased various parts of the car over the course of a few days before releasing the full vehicle images which were used across digital platforms including for a pseudo-360 on client’s dotcom.

Project Roles
Art Director, Creative Director, Director, Photographer, Retoucher
Mitsubishi Motors
Art Direction, Creative Direction, Digital Photography, Directing, Retouching
Advertising, Photographs, Photography
Project Industries
Advertising, Automotive
Mitsubishi Outlander Sport Black Edition Launch