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New Balance
Global campaign for New Balance, inspired by a generation of young people around the world who believe that impatience is a virtue. Featuring Jaden Smith, Coco Gauff, Sydney McLaughlin, Sadio Mané, and Kawhi Leonard.
- Project Roles
- Copywriter, Creative Director
- Company
- VMLY&R
- Skills
- Copywriting, Creative Direction
- Media
- Campaigns, Commercials - Broadcast
- Project Industries
- Sports