MTV VMAs x Pepsi

project management / creative development / linear, digital + social strategy / influencer marketing - Reimagined Pepsi’s 'The Sound Drop' video series for a new crop of rising artists by strengthening the storytelling through the creative and developing a robust social strategy leveraging our featured influencer to deepen the brand’s historic legacy in music for today’s day and age. A through-line was created into the MTV Video Music Awards with 'The Sound Drop' artist, Bryce Vine. Via multiple touchpoints including his pre-show performance, the live broadcast of the VMAs, a Facebook livestream from backstage, and more, we seamlessly connected this program to Pepsi’s sponsorship of J.Lo ’s Video Vanguard award and performance, further rooting Pepsi’s DNA in music.

Project Roles
Content Strategist, Copywriter, Marketer, Project Manager, Strategist
Brand Strategy, Broadcast, Celebrity, Content, Content Strategy, Copywriting, Creative Strategy, Entertainment, Experiential, Integrated, Managing Budgets, Marketing Strategy, Media Strategy, Music, Project Management, Social, Social Media Strategy , Strategy, TV
Advertising, Branded Content, Campaigns, Commercials - Broadcast, Documentaries, Events, Music, Social Media Content, Television
Project Industries
Advertising, Beverage, Entertainment, Media, Music
MTV VMAs x Pepsi
MTV VMAs x Pepsi
MTV VMAs x Pepsi
MTV VMAs x Pepsi