MTV VMAs x Pepsi
project management / creative development / linear, digital + social strategy / influencer marketing
Reimagined Pepsi’s 'The Sound Drop' video series for a new crop of rising artists by strengthening the storytelling through the creative and developing a robust social strategy leveraging our featured influencer to deepen the brand’s historic legacy in music for today’s day and age.
A through-line was created into the MTV Video Music Awards with 'The Sound Drop' artist, Bryce Vine. Via multiple touchpoints including his pre-show performance, the live broadcast of the VMAs, a Facebook livestream from backstage, and more, we seamlessly connected this program to Pepsi’s
sponsorship of J.Lo ’s Video Vanguard award and performance, further rooting Pepsi’s DNA in music.
- Project Roles
- Content Strategist, Copywriter, Marketer, Project Manager, Strategist
- Brand Strategy, Broadcast, Celebrity, Content, Content Strategy, Copywriting, Creative Strategy, Entertainment, Experiential, Integrated, Managing Budgets, Marketing Strategy, Media Strategy, Music, Project Management, Social, Social Media Strategy , Strategy, TV
- Advertising, Branded Content, Campaigns, Commercials - Broadcast, Documentaries, Events, Music, Social Media Content, Television
- Project Industries
- Advertising, Beverage, Entertainment, Media, Music