getting people to care about body care
We knew that if this new line of body care products was to succeed, we'd have to make its results-oriented target think twice about the ingredients that go into their products. By combining just the right combination of eek and efficacy, our integrated campaign made more people reach for the power of pure.
- Project Roles
- Content Strategist, Copywriter, Creative Director
- Content Strategy, Copywriting, Creative Direction
- Project Industries
- Beauty, Health/Pharma