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getting people to care about body care

We knew that if this new line of body care products was to succeed, we'd have to make its results-oriented target think twice about the ingredients that go into their products. By combining just the right combination of eek and efficacy, our integrated campaign made more people reach for the power of pure.

Project Roles
Content Strategist, Copywriter, Creative Director
Skills
Content Strategy, Copywriting, Creative Direction
Media
Advertising
Project Industries
Beauty, Health/Pharma
getting people to care about body care
getting people to care about body care
getting people to care about body care