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IU Health Radio

If you go to a hospital in Indiana, there's a good chance it's run by IUH. So during the pandemic, IU Health doctors and staff were on the front lines of one of the hardest hit states states per capita. To show our appreciation for all they do, we created a "thank you" campaign complete with broadcast TV, billboards, newspaper spreads, and my personal favorite, this radio spot. If you know or meet someone who works at a hospital, don't forget to thank them. Especially if they aren't a physician. They're the unsung heroes we adapted this song for.

Project Roles
Copywriter, Creative Director
Copywriting, Radio
Commercials - Radio