Parallel - Halva Packaging
Parallel is a Modern Mediterranean restaurant Based in Toronto, Ontario that was founded by the Ozery Brothers. With Sesame butter and an array of Mediterranean foods as regular staples in their childhood home, the three brothers were later driven to share their modern twists on Middle Eastern classics with the world.
With the sesame seed at the core of the brand, we wanted to make sure their new packaging truly encompassed the significance of the seed. For Halva, a beloved Middle Eastern indulgent — we wanted the packaging design to celebrate the small but mighty seed as it would be seen side-by-side with the specific ingredients used for each flavor. The significant difference in scale draws a dynamic visual interest that is accentuated by the bold underlying color palette for each SKU.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Food, Food Photography, Packaging Design
- Brand Guidelines, Brand Identity, Branded Content, Branding, Packaging, Photography, Typography
- Project Industries
- Packaged Goods, Restaurant