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Juicy Fruit Rebranding Concept

A flavorful new rebrand for Wrigley's Juicy Fruit packaging and extended merchandise. The goal of this project was to increase the relevancy of the product through aesthetic transformation to attract the attention of young consumers.

Project Roles
Designer
Skills
Adobe Photoshop, Packaging Design
Media
Packaging, Personal Project, Product Designs, Typography
Project Industries
Packaged Goods
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept
Juicy Fruit Rebranding Concept