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Verizon Holiday Campaign

In 2020 I was the design lead on the Holiday campaign for Verizon. It is the longest promotional period for the brand and the most important sales time of the year. I developed a display typeface and an accompanying icon set based off of the Verizon brand font Neue Haas Grotesk and created an in-depth style guide that allowed the design system to be leveraged across all communication channels for the brand; from retail to digital media, social, TV and beyond. I lead a large contingency of designers across multiple departments, agencies, countries and timezones to insure the design system was properly integrated and consistent all while working 100% remotely.

Project Roles
Art Director
Company
Verizon
Skills
2D Graphics, Adobe Illustrator, Art Direction
Media
2D Animations, Retail Designs
Project Industries
Technology
Verizon Holiday Campaign