Pink Salt

Pink Salt was a new food venture from Palita Sriratana of Hi Palita (@hi.palita). After being selected to be one of 9 vendors at Chicago’s newest Food Hall, Palita needed branding to stand out, be memorable and tie back to her Thai origins. With such beatuiful dishes, her branding had to carry an equal femininity with boldness. The food at Pink Salt focused on Thailand’s Northeastern Isaan cooking- bringing a plate full of new flavors to Chicago’s Fulton market district. What I did : Branding | Menu Design | Packaging | Collateral | Photo Direction

Project Roles
Creative Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Creative Direction
Brand Identity
Project Industries
Pink Salt