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YOGO Branding

YOGO — a company that makes yoga mats and accessories out of eco-friendly materials in an ethical, transparent process — truly walks the walk when it comes to sustainability. They came to us with a goal of establishing a visual brand identity, defining key messaging, and revamping the look and feel of their website and packaging. They wanted their brand to have a natural, laidback, and grounded feel. And while they wanted to highlight some of the technical and supply chain innovation that differentiates them from their competitors, they still wanted to maintain a little bit of playfulness. With these goals in mind, we developed a brand identity characterized by earthy, saturated colors; hand-drawn illustrations to pair with technical info on their supply chain and materials, and a round, friendly sans serif typeface. We chose a bold photographic style that leveraged mixed geometric compositions, vibrant color blocks, and pops of natural elements. From a messaging perspective, we adopted a witty, punny tone to help bring levity to their information-rich copy filled with ownable, descriptive terms like “hydro-grip” for all of their cork products.

Project Roles
Art Director, Creative Director, Designer
Skills
Adobe Illustrator, Art Direction, Creative Direction, Interactive, Retail
Media
Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Lifestyle, Retail, Startups
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding
YOGO Branding