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Ford Rabaa Ralley

To launch the new Ford Focus in the GCC, we took to social media to recruit teams to take part in a region-wide rally challenge. This took place over 9 weeks and 4000 kilometers, with weekly online videos charting the contestants' progress. While the contestants themselves had to rely on social media interaction with their fans to keep their competitive edge. In the end, the 3 winning team members each received their own Ford Focus, while their most supportive fan earned one of the same for his efforts.

Project Roles
Art Director, Creative Director, Designer
Art Direction, Creative Direction, Design, Editing
Branded Content