Global Polio Communication Toolkit

As part of our engagement with the UNICEF polio team—alongside the work we were doing in Pakistan around caregiver acceptance—we were charged with developing a strategic resource to support regional responses to polio communication needs at the field office level. The biggest issue they faced was raw capability and capacity—in an outbreak situation the team is facing literally 100s of issues that feel more pressing than creative demand creation or behavior change communication.

The solution: the Polio Communication Global Guide, a How-to Manual for the Art and Science of Maximizing Immunization through Communication.