American Express Employee Appreciation Day
My Role: Designed Appreciation Wall backdrop. Created mechanical files for print production, and map of graphics placement.
Project Background: American Express refreshed their Corporate Card for the first time in over 30 years. It continues to prove that the brand is relevant to the wants and needs of its customers, both in and out of the office. Through this activation, American Express was looking to establish an emotional connection and foster two-way relationships with customers by raising awareness about how important appreciation is to personal happiness and company success, underlying the essence of: Good for Business, Great for People.
- Project Roles
- We're Magnetic
- Adobe Illustrator, Adobe InDesign, Architectural Scale, Art Direction
- Campaigns, Environmental Design, Installations
- Project Industries