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Brand Identity Design for Joel Blom, Story Advisor

Joel Blom will, in his own words: "help you to communicate your own unique purpose by telling it in a Story format. People don’t care what you do, they care why you do it. There is no more powerful way to communicate why you do something than to use a Story, well told." The logomark is a fusion of a pilcrow and the letter "J". The Color and layout of the logo are a nod to Joel's home country, Switzerland. The pilcrow (¶), also called the paragraph mark, paragraph sign, alinea (Latin: a linea, "off the line"), or blind P, is the typographical character for individual paragraphs. The pilcrow can be used as an indent to separate paragraphs or to designate a new paragraph in one long piece of copy. It was a type of rubrication used in the Middle Ages to mark a new train of thought before the convention of visually discrete paragraphs became commonplace. In Joel's identity, the pilcrow represents new beginnings. The beginning of a new story.

Project Roles
Designer
Skills
Adobe Illustrator, Design, Brand Strategy
Media
Brand Identity, Logos, Branding
Project Industries
Education
Brand Identity Design for Joel Blom, Story Advisor
Brand Identity Design for Joel Blom, Story Advisor
Brand Identity Design for Joel Blom, Story Advisor