Landline Naming, Positioning, and Design Strategy
One of the biggest brand challenges was to break through the uncool or lazy stereotype of ebikes. While searching through the landscape, I found an opportunity to gamify the physical experience and to create a digital sense of belonging—just as people would feel riding in a group IRL. Contributed to the name, final positioning and design strategy, as well as informed art direction for the launch.
- Project Roles
- Project Manager, Strategist
- Brand Strategy, Creative Research, Design Strategy, Naming, User Behavior Research
- Branding, Product Designs, Brand Guidelines
- Project Industries
- Automotive, Lifestyle, Travel/Tourism