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Landline Naming, Positioning, and Design Strategy

One of the biggest brand challenges was to break through the uncool or lazy stereotype of ebikes. While searching through the landscape, I found an opportunity to gamify the physical experience and to create a digital sense of belonging—just as people would feel riding in a group IRL. Contributed to the name, final positioning and design strategy, as well as informed art direction for the launch.

Project Roles
Project Manager, Strategist
Skills
Brand Strategy, Creative Research, Design Strategy, Naming, User Behavior Research
Media
Branding, Product Designs, Brand Guidelines
Project Industries
Automotive, Lifestyle, Travel/Tourism
Landline Naming, Positioning, and Design Strategy
Landline Naming, Positioning, and Design Strategy
Landline Naming, Positioning, and Design Strategy
Landline Naming, Positioning, and Design Strategy
Landline Naming, Positioning, and Design Strategy