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PUR Water Filters - Arthur Tweedie, Water Critic

To highlight PUR's superior filtration, we created the ultimate water expert and the ultimate fan of PUR's Maxion Technology: Arthur Tweedie, Water Critic. On shoot day, Arthur's world took on a life of it's own, and led us to get a wealth of content from just two shoot days.

Project Roles
Copywriter, Creative Director
Company
Pur Water Filters
Skills
Creative Direction
Media
Interactive Videos
Project Industries
Packaged Goods
PUR Water Filters - Arthur Tweedie, Water Critic