10x 2021 Telly Award Winner Since The Beast campaign was such a success, our clients wanted to keep the concept and refresh it with the new model year trucks. We ultimately decided to evolve the campaign for the 2021 edition and really amp up the energy and let the truck do the storytelling. With limited budget and COVID-restrictions for productions, we created this spot using CGI and existing footage from the previous year’s shoot, and updated the exterior of the truck in post. F-150 sales were through the roof in the region. The Beast Cometh was another success for the Northwest.