I worked with the Director of Content Strategy to craft a digital and social strategy for one of America's best known advertising icons, @MrPeanut and also served as a third arm of the creative team. This led to Planters growing into an Always-On brand: hiring a community manager, developing content strategies, turning our wealth of assets into digestible and sharable content, engagement wins & recognition by Tumblr.
- Project Roles
- Art Director, Content Strategist
- TBWA Chiat Day
- Art Direction, Content Strategy, Creative Strategy
- Social Media Content
- Project Industries
- Packaged Goods