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@MrPeanut Launch

I worked with the Director of Content Strategy to craft a digital and social strategy for one of America's best known advertising icons, @MrPeanut and also served as a third arm of the creative team. This led to Planters growing into an Always-On brand: hiring a community manager, developing content strategies, turning our wealth of assets into digestible and sharable content, engagement wins & recognition by Tumblr.

Project Roles
Art Director, Content Strategist
TBWA Chiat Day
Art Direction, Content Strategy, Creative Strategy
Social Media Content
Project Industries
Packaged Goods