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Cadbury - Inventor Bars - You be the Judge

Cadbury Inventor is a campaign where members of the public have the chance to invent their own Dairy Milk flavour. Chosen from hundreds of thousands of entries from across the UK, the three finalists this year are Fizzing Cherry, No Frownie Brownie and Banoffee Nut Crumble. These 3 bars will be on sale to the public for 9 weeks from June-August 2021 and we need the nation to vote to keep their favourite at cadburyinventor.com. Only the winning bar, decided by public vote and sales of the bars, will become a permanent Cadbury Dairy Milk flavour from early next year. To do this, we created the campaign line "You be the judge" inviting people to leave their judgements once they tasted these decadent bars. This was executed through OOH (both static & motion, and even dynamic), Online Video for Social & YouTube, FB and Twitter polls, Instagram stories, Instagram Stickers, Special packaging, TikTok, Spotify and eCRM.

Project Roles
Art Producer, Producer, Project Manager
Company
Cadbury
Skills
Art Buying, Managing Budgets, Post-Production, Producing, Wrangling - Creatives
Media
Billboards, Budgets, Campaigns, Commercials - Video, Key Art, Packaging, Spreadsheets
Project Industries
Advertising, Packaged Goods
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge
Cadbury - Inventor Bars - You be the Judge