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Rit Dye Website UI Refresh

As a designer at BBG I worked closely with the internal team at Rit Dye to lead the redesign of several elements of their existing UI kit. Through the redesign, our team crafted a foundation for Rit Dye to grow into their new eCommerce experience while increasing their ability to spread their marketing messages across their site through intuitive sliders, dynamic pop-ups, and a more editorialized blogs section. This design refresh has allowed their team to highlight the colorful work their team has created in the past year, check it out at Ritdye.com.

Project Roles
UI Designer
Company
Rit Dye
Skills
Design, Design Strategy, Experience Design, User Research
Media
Branding, Websites
Project Industries
Fashion, Lifestyle, Retail, Startups
Rit Dye Website UI Refresh
Rit Dye Website UI Refresh
Rit Dye Website UI Refresh
Rit Dye Website UI Refresh
Rit Dye Website UI Refresh
Rit Dye Website UI Refresh
Rit Dye Website UI Refresh