Rit Dye Website UI Refresh
As a designer at BBG I worked closely with the internal team at Rit Dye to lead the redesign of several elements of their existing UI kit.
Through the redesign, our team crafted a foundation for Rit Dye to grow into their new eCommerce experience while increasing their ability to spread their marketing messages across their site through intuitive sliders, dynamic pop-ups, and a more editorialized blogs section. This design refresh has allowed their team to highlight the colorful work their team has created in the past year, check it out at Ritdye.com.
- Project Roles
- UI Designer
- Rit Dye
- Design, Design Strategy, Experience Design, User Research
- Branding, Websites
- Project Industries
- Fashion, Lifestyle, Retail, Startups