We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Soupoter 汤亭长

SOUPOTER 汤亭长 is a new canteen brand that focuses on supply high-quality Chinese soup with the seasonal ingredients. The term Ting Zhang(亭长) in Chinese, which means minor official of a pavilion, was originally a post in ancient times, referring to the person under the pavilion who was responsible for guarding the lives of the people in the street. We name the brand with this word, as we hope the soup could warm your body and mind, as if a small and ordinary pavilion takes care of your life on the road. We also hope to provide you with a pavilion where you can rest, which can shield your life from a little wind and rain, and there is a bowl of hot soup. The visual identity also conveys this brand concept, using a lockup to combine the Chinese and English name together to present a solid structure of T, representing Tang(soup), Ting(pavilion), and Time. The structure of T is the original writing of the hieroglyphic pavilion, and it also conveys the original intention of the pavilion, a stable place that can provide people with warmth and protection.

Project Roles
Art Director, Designer
Skills
2D Graphics, Brand Strategy, Design, Visual Development
Media
Brand Identity, Branding, Visual Designs
Project Industries
Beverage, Restaurant, Retail
Soupoter 汤亭长
Soupoter 汤亭长
Soupoter 汤亭长
Soupoter 汤亭长
Soupoter 汤亭长
Soupoter 汤亭长
Soupoter 汤亭长
Soupoter 汤亭长