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FRAMPA

The last time FRAM made meaningful ads I was still in pull-ups. We wanted to harness the spirit of this historic brand while bringing it into the modern era. We created Frampa, a wise and stoic figure who could guide new customers to the brand.

Project Roles
Copywriter
Company
Laughlin Constable
Skills
Copywriting, Scripting
Media
Commercials - Broadcast
FRAMPA