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Greig Farm

Seeking to transform their historic farm, greater brand recognition, and an overall overhaul, Greig Farm reached out to our team for a rebrand. In doing so, the farm attracts and excites new crowds, keeps regulars comin’ back, creates long-lasting memories for visitors, and pays homage to almost 80 years in agriculture. Greig Farm’s new identity is directly inspired by the farm’s history, mission, property, and historic windmill. Further inspiration is drawn from the local landscape, vintage grocery stores, sign painting, and produce stickers. The brand identity is supported by a handmade logo suite and fun secondary graphics that provide endless merchandising opportunities. The new Greig Farm identity is elevated but welcoming, timeless yet fresh—balancing contemporary, folksy, and vintage-inspired aesthetics, to pay homage to Greig Farm’s legacy while targeting weekenders, younger families, and groups of friends, and ushering in new generations of agritourism.

Project Roles
Creative Director, Designer
Company
Greig Farm
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Guidelines, Brand Identity, Illustrations
Project Industries
Education, Lifestyle, Packaged Goods, Restaurant, Travel/Tourism
Greig Farm
Greig Farm
Greig Farm
Greig Farm