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So Good General Store

So Good General Store’s identity is all about balancing the concepts of justice, empowerment, and social good with a touch of inspiration from the 70s. Using posters from the first Earth Day and Whole Earth Catalog, and their plant-based ingredients and sustainable practices as a jumping-off point, their new identity doesn’t hold back. At the same time, it is uplifting and accessible; combining contemporary and vintage-inspired aesthetics to create a timeless balance and a true vibe. We were inspired by their core values and principles—to uplift BIPOC communities, to help save the planet, and with kindness and consideration, to value community and prioritize justice in all things.

Project Roles
Creative Director, Designer
Company
So Good General Store
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Guidelines, Brand Identity, Illustrations, Packaging
Project Industries
Beauty, Health/Pharma, Lifestyle
So Good General Store
So Good General Store
So Good General Store
So Good General Store
So Good General Store
So Good General Store
So Good General Store