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Pinkglow Pineapple -- Branding

Del Monte came to Born & Bred with a unique product: a pink pineapple. And an even more unique task: transform a fruit into a social media experience. So we quickly brainstormed to find a creative angle to help make sense of this senseless creation. Forged by the Gods? No, too divine. From a mysterious island in the Bermuda Triangle? No, too demonic. A rare good from an exotic royalty? Perfect.

Project Roles
Copywriter, Creative Director
Skills
Brand Strategy, Creative Direction, Creative Strategy
Media
Advertising, Packaging
Project Industries
Packaged Goods
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding
Pinkglow Pineapple -- Branding