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The Way Cafe Brand Design

The Way Cafe approached me about helping them create a brand identity for their new cafe in the Castle Hill neighborhood of Bronx, NY. The brand identity, the facade and interior decor needed to communicate their love for quality coffee as well as be a welcoming place for the community to gather. A warm neutral color palette was chosen to communicate these values. The icon combines symbols of love, friendship and community with typical latte art design while the custom hand lettered word mark exudes a friendly vibe.

Project Roles
Designer, Strategist
Company
The Way Cafe
Skills
Design, Digital Photography, Food Photography, Signage
Media
Brand Identity, Branding, Logos, Photography
Project Industries
Restaurant
The Way Cafe Brand Design
The Way Cafe Brand Design
The Way Cafe Brand Design
The Way Cafe Brand Design
The Way Cafe Brand Design
The Way Cafe Brand Design
The Way Cafe Brand Design