To promote the Galaxy A to Gen Z, a generation that is sensitive to advertising bullshit, we cut the fluff and turned the three things that matter to their 24/7 social media life—an awesome screen, awesome camera and long-lasting battery life—into the exact words of a song, and a dance with the help of K-pop mega-band: BLACKPINK. Then we dropped it on TikTok and watched it explode.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Content Writing, Copywriting, Entertainment, Social
- Music Videos, Social Media Content, Viral Films
- Project Industries
- Advertising, Technology