We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.


To promote the Galaxy A to Gen Z, a generation that is sensitive to advertising bullshit, we cut the fluff and turned the three things that matter to their 24/7 social media life—an awesome screen, awesome camera and long-lasting battery life—into the exact words of a song, and a dance with the help of K-pop mega-band: BLACKPINK. Then we dropped it on TikTok and watched it explode.

Project Roles
Copywriter, Creative Director
Conceptual, Content Writing, Copywriting, Entertainment, Social
Music Videos, Social Media Content, Viral Films
Project Industries
Advertising, Technology