We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
#danceAwesome

To promote the Galaxy A to Gen Z, a generation that is sensitive to advertising bullshit, we cut the fluff and turned the three things that matter to their 24/7 social media life—an awesome screen, awesome camera and long-lasting battery life—into the exact words of a song, and a dance with the help of K-pop mega-band: BLACKPINK. Then we dropped it on TikTok and watched it explode.

Project Roles
Copywriter, Creative Director
Company
R/GA
Skills
Conceptual, Content Writing, Copywriting, Entertainment, Social
Media
Music Videos, Social Media Content, Viral Films
Project Industries
Advertising, Technology
#danceAwesome