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SoFruitty Packaging Design

So Fruitty, a Florida-based frozen fruit bar company, came looking for help with a brand and packaging refresh. Their bars are genuinely delicious but needed help standing out in a busy market. We worked to solve this, while highlighting the unique flavors, by utilizing a bold color scheme and vibrant illustrations that portray the brand’s Brazilian. All illustrations are by Rafael Varona.

Project Roles
Art Director, Designer
Adobe Illustrator, Art Direction, Food Photography, Packaging Design
Project Industries
Packaged Goods
SoFruitty Packaging Design
SoFruitty Packaging Design