SoFruitty Packaging Design
So Fruitty, a Florida-based frozen fruit bar company, came looking for help with a brand and packaging refresh.
Their bars are genuinely delicious but needed help standing out in a busy market. We worked to solve this, while highlighting the unique flavors, by utilizing a bold color scheme and vibrant illustrations that portray the brand’s Brazilian. All illustrations are by Rafael Varona.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Art Direction, Food Photography, Packaging Design
- Project Industries
- Packaged Goods