Bolster

Bolster is an AI-powered software company using computer vision and natural language processing to protect the world’s most beloved brands from phishing, counterfeiting, and online scams. With 10 million dollars in venture capital funding they were poised to rapidly expand their operations, and for that they needed a new brand. They wanted their identity to reflect the level of technological innovation behind their solutions and to convey the value they provide in supporting and protecting their customers. We did a round of brand strategy to define their foundational vision followed by a new logo, website, illustrations, and brand guidelines. Given their customers interact with their product via a dashboard of charts and graphs, the visual design borrows from the language of data visualization to express their core concepts and ideas. I had the pleasure of working on this with Deepyellow who created the 3D graphics and animations.