There's brand identity was inspired by environmental wayfinding systems and their ability to guide people in choosing the best path to a given destination. The art direction is a cheeky nod to the "You Are Here" dot of public signage maps that help us orient ourselves and find our way in a complex environment. This style was then applied to the visual design of the product, a marketing website, and presentation materials.
- Project Roles
- Creative Director
- Brand Strategy, Design, User Research
- App Design