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There's brand identity was inspired by environmental wayfinding systems and their ability to guide people in choosing the best path to a given destination. The art direction is a cheeky nod to the "You Are Here" dot of public signage maps that help us orient ourselves and find our way in a complex environment. This style was then applied to the visual design of the product, a marketing website, and presentation materials.

Project Roles
Creative Director
Skills
Brand Strategy, Design, User Research
Media
App Design
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