The Beast is the result of my CW partner and I doing something totally different than what the brief asked. (Sorry agency friends). We wanted to make something that looks different, sounds different, and is a complete departure from other “salesy” car spots, which was what we were ultimately tasked with creating. We lean into the mood of the Northwest region of the US, and how it feels to drive a powerful F-150 through the foggy, lush mountains. The F-150 is the beast of the Northwest.