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adidas: THIS is a women's cleat

Women’s sports are not taken seriously, and the equipment reflects that. Women’s soccer cleats fall victim to the “pink it and shrink it” practice (i.e. smaller versions of men’s cleats in more "feminine" colors). As a female soccer player, this annoys me. So, I convinced everyone to let me light a bunch of cleats on fire. The advertisement was picked up by Ad Age in a front-page feature story.

Project Roles
Copywriter
Company
Swift Agency
Skills
Conceptual, Content, Copywriting
Media
Commercials - Video, Social Media Content, Social Media Copy
adidas: THIS is a women's cleat