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Rethinking naps for The Dreamery

Art direction and environmental design for The Dreamery, a spot to rest up and recharge. Situated in NYC’s NoHo neighborhood, guests are invited to schedule a nap appointment in private sleep pods. Joyful sleepiness + relaxation (the overarching theme of the space), helped inform the branding. Inspired by dreams and nighttime landscapes, a simple color palette of blue and white was used to ground the space. Joey worked with Jonathan Calugi on the visual direction for the interior mural, ensuring the graphic told a zingy sleep story and tied back to the overarching sleep message for the space. Leveraging his simple illustration style, a cohesive visual language of continuous line art directed guests throughout their nap journey. // Director: Pete Trentacoste / Environments Designer: Katie Li / Illustrator: Jonathan Calugi

Project Roles
Art Director, Designer
Company
Casper
Skills
Adobe Illustrator, Adobe InDesign, Design
Media
Environmental Design
Project Industries
Retail
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery
Rethinking naps for The Dreamery