Graphics for Harry's razors

Environmental graphics for Harry’s retail partnership with Target. This one-night-only event, held in a vintage car garage in NYC’s West Village, introduced the media to Harry’s product line. The visual language embraced the event’s location, with graphics and garage signs designed to harken back to “days gone by”. A pinned road map showed guests the Target locations where Harry’s razors would be sold while a customized tool chest featured the showcase razor, inviting guests to see the construction of it through a museum-style display. // Director: David Stark / Designer: Kristen Henriksen / Technical Designer: Leslie McTague