Creating Casper retail

Design, illustration and production for Casper’s fleet of retail sleep shops and pop-up stores. Over the past 4 years, Joey was tasked with creating the visual design language for Casper retail as a whole. Signage systems, murals, facade designs, window displays and interactive education tools invite guests to learn more about Casper and the products in a fun and zingy way. With 70+ doors nationwide and counting, he has helped to transform the retail landscape for Casper and how people shop for sleep. // Director: Pete Trentacoste / Environments Designer: Katie Li