A public launch for Casper

Illustration and design for Casper’s debut on the New York Stock Market. Tasked with developing a cohesive branded activation for the spaces in and around the New York Stock Exchange, inspiration was pulled from Casper’s iconic blue and white striped mattress box. Creating a dreamy Snoozestand, a suite of sleepy characters and compositions grace the covers of the magazines and newspapers on display, bringing the newsstand to life in a playful and ownable illustrative print series. // Director: Pete Trentacoste / Environments Designer: Katie Li