Boomerang Series Premiere
BET needed a unique way to rebuild trust amongst creative professionals and also increase awareness of Boomerang's TV premiere. Knowing that creative professionals are extremely less receptive to traditional advertising, Von Allen produced a multi-prong activation inclusive of a dinner exclusively for the cast + crew + select media, two advanced screenings, and a VIP after party all at the 1Hotel Brooklyn Bridge.
Through our strategic direction, we seamlessly united cultural enthusiasts who obsessed with the original film starring Eddie Murphy, modern authorities within art, fashion & entertainment, and brand executives all for the sake of celebrating the premiere.
- Project Roles
- Event Producer, Executive Producer, Project Manager
- Brand Strategy, Consulting, Creative Strategy, Event Management
- Corporate Events, Events
- Project Industries
- Entertainment, Media