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Understood for Learning and Attention Issues

One in every five children have a learning or attention issue. Which means one in five parents is struggling right alongside them. Understood is the largest, free online resource designed to help parents help their children thrive. Our multiple campaigns helped launch and maintain this very needed site and brought Learning and Attention issues, like ADHD and Dyslexia into the mainstream. After years of crafting and championing Understood’s message, I was invited to sit on their Parent Advisory Council. Ad Council Silver Bell winner, NY ADDYS Gold and Silver, Webby Award

Project Roles
Copywriter, Creative Director
Broadcast, Conceptual, Consulting, Content, Copywriting, Creative Direction, Creative Strategy, Print, Radio, Social, Wrangling - Creatives
Advertising, Social Media Copy
Project Industries
Understood for Learning and Attention Issues