Spotify

Spotify’s mission is clear: “to help people listen to whatever music they want, whenever they want, wherever they want—in a completely legal and accessible way.” As a streaming music service, Spotify is the group lead and it wants to stay that way. In order to help Spotify improve engagement and retention in the app, Spotify wants to expand its social capabilities. For this project, I designed a new social feature in order to help people connect with each other through music