I’ve created dozens of Times Square Billboard ideas for Coca-Cola. It’s an asset we have that we rotate throughout the year, based on the season or just for fun. The inspiration for these come from Coke intrinsics, like the bottle or the logo, representing the “joy” of the brand.
Art Director, Creative Director
The Coca-Cola Company
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Storyboarding