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Rebrand: Constant Contact

In 2020, Constant Contact gave its brand identity a makeover for the first time in 10+ years. After months of strategy, brand positioning, and design exploratory working in partnership with Deutsch NY, we landed on a strategic direction as well as the beginnings of a brand identity, starting with a fresh direction for our new and improved logo mark. Our in-house team further developed and refined that logo mark, developed an illustration style, created visual components we dubbed “DNA”, a new font, new colors, a new tone of voice, and a refined brand positioning—all brought to life in a 57-page brand guide and an interactive landing page explaining the “why” behind the rebrand. That’s when things really heated up. Through an all-hands-on-deck effort, our team rebranded thousands of brand assets across every channel—from the website, to social channels, to ad campaigns, emails, banners, you name it.

Project Roles
Creative Director
Skills
Brand Management, Brand Strategy, Copywriting, Creative Direction
Media
Brand Identity