We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Gooooout–YOLO !N LINGHU

Taizhou's first outdoor life festival "Gooooout · YOLO !N LINGHU" is the first season of "Gooooout" that is a natural art festival brand, aiming to create the most comprehensive outdoor market in Southeastern Zhejiang, radiating Shanghai, Hangzhou, Wenzhou, Ningbo, and other places, combine wild and natural life scenes with rich activities to lead a new outdoor living trend. We use "caterpillar" as the visual clue to build the entire visual identity system to convey the natural, cozy, interesting, unrestrained, and naive of outdoor life. Based on the atmosphere of the event and its Chinese name, we proposed a colloquial English name for the event "YOLO !N LINGHU". Among them, "YOLO" is the abbreviation of "YOU ONLY LIVE ONCE", which means to enjoy the moment, wave up, and it becomes a pairing expression of the Chinese character "浪 (lang)".

Project Roles
Art Director, Creative Director
Skills
2D Graphics, Retouching, Type Design
Media
Brand Identity, Events, Posters
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU
Gooooout–YOLO !N LINGHU