Gooooout–YOLO !N LINGHU
Taizhou's first outdoor life festival "Gooooout · YOLO !N LINGHU" is the first season of "Gooooout" that is a natural art festival brand, aiming to create the most comprehensive outdoor market in Southeastern Zhejiang, radiating Shanghai, Hangzhou, Wenzhou, Ningbo, and other places, combine wild and natural life scenes with rich activities to lead a new outdoor living trend.
We use "caterpillar" as the visual clue to build the entire visual identity system to convey the natural, cozy, interesting, unrestrained, and naive of outdoor life. Based on the atmosphere of the event and its Chinese name, we proposed a colloquial English name for the event "YOLO !N LINGHU". Among them, "YOLO" is the abbreviation of "YOU ONLY LIVE ONCE", which means to enjoy the moment, wave up, and it becomes a pairing expression of the Chinese character "浪 (lang)".